When you install a new app for work, how confident are you that it is the real thing? It is a simple question, but one that matters more than ever.
A growing number of cyber attacks now rely on convincing copies of well-known apps. Attackers have produced fake versions of tools many of us use every day, including WhatsApp, Chrome, and even secure messaging services such as Signal and Telegram.
At first glance these counterfeits look identical to the originals. Behind the scenes they carry malware designed to watch what you do, capture data, or give attackers remote access to your device.
What makes this tactic so effective is a technique known as SEO poisoning. Attackers use search engine optimisation methods to push their fake sites to the top of search results. Even people who are usually careful can be caught out, because the malicious site appears to be a trustworthy link.
Once someone lands on that site, a download that appears safe can quietly install extra software. That software can log keystrokes, monitor the clipboard, take screenshots, and in some cases slip past standard security tools.
The impact on a business can be serious. A single accidental download could put client information at risk, interrupt communication channels, or create an entry point for further attacks. Some of these fake apps even install the genuine version alongside the malicious one, which makes it harder for anyone to realise something is wrong until much later.
So how do you reduce the risk?
A good first step is to download apps only from official app stores or from a company’s website that you have typed in yourself. Encourage teams to pause before clicking a download link and to check addresses for misspellings or odd characters. These small clues often reveal a fake.
It also helps to keep security software fully updated, since modern tools are designed to catch threats that slip through the cracks.
Most importantly, make awareness part of your culture. Regular conversations about scams and emerging threats can be enough to stop someone from clicking in the wrong place. A quick mention in a team meeting or a short internal reminder can go a long way.
Fake apps are not disappearing any time soon. With the right habits and a bit of healthy suspicion, you can help protect both your people and your data.
If you would like support with team training or a check on your current security posture, we are here to help.
