Cyber Security Awareness Month 2025
October is Cyber Security Awareness Month, and this year’s spotlight is on the “Core 4” habits that help keep your digital world safe:
- Spotting and reporting scams
- Using strong passwords (and managing them properly)
- Enabling multi-factor authentication (MFA)
- Keeping software up to date
This week, we’re zeroing in on MFA, a simple but powerful way to stop cyber criminals in their tracks.
What Is MFA, Really?
Multi-factor authentication might sound like something only IT teams care about, but it’s actually very straightforward. Think of it like locking up your valuables: you wouldn’t rely on just one flimsy lock, right? MFA adds extra layers of protection to your digital accounts by asking for more than just a password.
These layers usually fall into three buckets:
- Something you know – like a password or PIN
- Something you have – such as your phone or a security key
- Something you are – like your fingerprint or face
Even if someone steals your password, MFA makes it much harder for them to get in. According to Microsoft, it can block over 99% of account hacks. That’s not just good, it’s essential.
MFA Is Catching On
The tide is turning. A recent study by CybSafe and the National Cybersecurity Alliance found that 81% of people now understand what MFA is, and 66% are actively using it. That’s a big leap from last year, and a sign that awareness is growing where it matters.
What MFA Options Are Out There?
Depending on the system or service, you might see a few different MFA methods:
- SMS or email codes – common, but not the most secure
- Authenticator apps – generate time-sensitive codes
- Push notifications – approve logins with a tap
- Biometrics – fingerprint or facial recognition
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Hardware tokens – physical devices for high-security access
For care providers or M&E contractors for example, where staff often work across multiple sites or devices, using authenticator apps or biometrics can strike the right balance between security and convenience.
AI Is Making MFA Smarter
Artificial intelligence is quietly transforming MFA behind the scenes. Here’s how:
- Risk-based authentication – AI checks if the login attempt matches your usual behavior (device, location, time). If not, it asks for more proof.
- Behavioral biometrics – it learns how you type or move your mouse, adding invisible layers of protection.
- Real-time threat detection – AI can spot suspicious activity and shut it down before damage is done.
This is especially useful in sectors like care, where staff may log in from different locations or devices. AI helps keep things secure without slowing anyone down.
But Attackers Are Getting Smarter Too
Unfortunately, cyber criminals tactics are also evolving. Some of their latest tricks include:
- Fake login pages that steal both your password and MFA code
- Voice cloning and deepfakes to impersonate trusted contacts
- MFA fatigue attacks, where they bombard you with login prompts until you accidentally approve one
That’s why it’s crucial to use phishing-resistant MFA methods and stay alert to anything that feels off.
MFA Best Practices
To get the most out of MFA, follow these tips:
- Use stronger methods – go for authenticator apps, biometrics, or hardware keys over SMS or email
- Don’t approve random prompts – if you didn’t try to log in, don’t say yes
- Set up backups – register more than one method in case you lose your phone
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Secure your most important accounts first – like email, banking, and work systems
Final Word
MFA isn’t just for techies. It’s one of the easiest and most effective ways to protect your business, your team, and your clients. Especially in industries like care and M&E, where data breaches can have serious consequences. A few extra seconds at login could save you from weeks of chaos.
Need help choosing the right MFA setup for your organisation? Get in touch. We’ll walk you through it.